Disclaimer and Privacy Policy

By accessing and using the website, you expressly agree with the following general terms and conditions.

Intellectual Property Rights

The content of this site, including the brands, logos, drawings, data, product and company names, texts, images, etc. are protected by intellectual property rights and belong to K. Trend Footwear Limited or authorized third parties.

Limitation of Liability

The information on the website is of a general nature. The information has not been adapted to personal or specific circumstances, and therefore may not be considered as personal, professional or legal advice to the user.

K. Trend Footwear Limited makes every effort to ensure that the information provided is complete, correct and current. Despite these efforts, errors can occur in the information provided. In the event that the information provided contains inaccuracies, or if specific information is unavailable on or via the website, K. Trend Footwear Limited will endeavour to rectify this as soon as possible.

K. Trend Footwear Limited may not be held liable for direct or indirect damages which arise through the use of the information on this website. If you identify inaccuracies in the information which is provided via this website, please contact us with the information provided above.

The content of the website (including links) may be adapted, amended or supplemented at any time without advance notice. K. Trend Footwear Limited gives no guarantee concerning the operation of the website and may not be held liable in any way for unsatisfactory operation or temporary (un)availability of the website or for any form of damage, direct or indirect, arising through the access or use of the website.

K. Trend Footwear Limited may in no case be held liable in any way or by anyone, directly or indirectly, specifically or otherwise, for damages resulting from the use of this website or any other, in particular as a result of links or hyperlinks, including, but not restricted to, any losses, work interruptions, damage to programs or other data on the computer system, apparatus, software, or other property of the user.

The website may contain hyperlinks to websites or pages of third parties, or refer directly to these. The placing of links to such websites or pages does not in any way imply approval of their content.

K. Trend Footwear Limited expressly declares that it has no control over the content or other features of such websites and may in no case be held liable for the content or features of these or for any other form of damages arising through their use.

Personal Data Collection and Use

Generally speaking, we do not collect any personal data from you and no registration is required in order to gain access to any information provided by our Website. Like many other websites, we record your visit automatically through cookies, which are some small data structures sent to your computer to record your visit to our Website and to identify you during your future visits. These cookies may be saved permanently in your computer but they are usually harmless. You may disable these cookies but this may affect your browsing of our Website. The types of data collected by us include the browser type and version, the operating system, the IP address and the domain name of the server. This information collected from you will only be used to compile general statistics in relation to the number of visitors to our Website and also the usage of our Website. No personal data will be collected unless you explicitly provide that information to us.

This Website may also use cookies which, based on the pages you visit on the Website, register which products or services you may be interested in. On the basis of these cookies and with the tools of the advertising network of Google (Google AdWords, Google Analytics, the Google Display Network and DoubleClick) as well as the advertising network of Facebook, LinkedIn and Twitter, we show you advertisements on other websites for products and services that may interest you. This technique is known as ‘remarketing’. These cookies contain no personal details.

Google Analytics

This Website uses Google Analytics, a web-analysis service which is supplied by Google Inc. (“Google”). Google Analytics uses ‘cookies’ (small text files that are placed on your computer) to help the website to analyse how users use the website. The information generated by the cookie about your use of the website (including your IP address) is transferred to and saved by Google on servers. Google uses this information to monitor how you use the website, to create reports on the website activity for website operators and to offer other services relating to website activity and internet use. Google may supply this information to third parties if Google is legally obliged to do so, or to the extent that these third parties process the information on behalf of Google. Google will not combine your IP address with other details it has at its disposal. You can refuse the use of cookies by selecting the appropriate setting in your browser for that purpose. However, please note that in that case, you may not be able to use all the facilities of the website. By using this Website you are giving permission for the processing of the information by Google in the manner and for the purposes as described above.


Based on the IP addresses that Google collects, we can in some cases see which organisation or company has visited our website. We do this with the Leadfeeder tool. We use this information for prospecting purposes. This data is stored on Leadfeeder’s servers, but will not be given to third parties.

However, personal data may be collected from you on a voluntary basis for some particular purposes or services. The purposes for collecting your personal data which include your name, telephone numbers, address, email address, fax numbers, credit card numbers, name of bank and expiry date, etc, are set out in the respective screens on our Website which invite you to provide your data. Refusal to supply personal data may result in K. Trend Footwear Limited being unable to process your request. Where personal data is provided by you, we may occasionally send you some promotional materials regarding our products. If you do not wish to receive further promotional materials from us, please e-mail or write to us with the company information provided above.

When you send us e-mail to make any enquiries, complaints or feedback, we will record your personal data so as to carry out further actions or to do proper follow-ups.

Security of Personal Data

We do take the security of your privacy seriously. Our general policy is not to disclose any personal data to any third parties except as required by law or with your prior consent. All personal data you provided us are secured on our Website with restricted access by authorized personnel only. Our online enquiry form uses SET and SSL + protocol link for data transmission so as to protect your personal data which may be of security concerns to you. We also instruct our staff of our Privacy Policy from time to time to ensure their strict compliance.

Disclosure and Sharing of Personal Data

Our general policy is to keep all personal data confidential except as permitted or required by law.

The personal data provided will be used for the specified purposes stated by us when collecting such data including without limitation processing of enrolment application, statistical purposes and other related matters. We may provide these personal data to persons authorised to process the information for purposes relating to those specified purposes only.

We do not share any personal data about you with other companies or organizations without your prior consent. However, information may be disclosed incidental to or in the course of our operation to the following parties:
1. Any personnel, agent, adviser, auditor, contractor, or service provider who provide services and advice to us in connection with our operation
2. The technicians who help to design and set up our Website
3. The person to whom we are required to make disclosure under any law applicable in or outside Hong Kong

You should also note that as we have no control over any act of any third party, the privacy protection stated in this statement does not apply to the information which has been disclosed to any third party incidental to or in the course of our operation or in providing our services. We assume no responsibilities on the privacy protection against such third parties.

Data Retention

Personal data you provided to us will be retained for such period as may be necessary for the carrying out of the purposes referred to in this statement.

Personal Data Access and Correction

Under the Personal Data (Privacy) Ordinance, you are entitled to be informed by us whether we hold your personal data, to have access to such data and to correct such data if they are inaccurate.

Any such data access request has to be made in writing and be sent to us by mail or email with the company information provided above.

A reasonable fee might be charged for all data access or related requests.


The privacy protection of your personal data only applies to this Website. If you click on any advertisement or hyperlink linking to another website, you will leave our Website for another location. We shall not be responsible for the privacy and security practices or the content of such websites and you should always check the privacy policy of all websites you clicked in.


We reserve the right to revise, change or modify this privacy policy from time to time at our sole discretion by updating this statement, posting or by inserting notices located on particular pages at this Website to that effect. Please remember to visit this page from time to time to review any amendments to the above privacy policy and their effect on your use of this Website. Your continued use of this Website implies your acceptance to such amendments.

Applicable Law

This privacy policy statement shall be governed by and construed in accordance with the laws of Hong Kong, Special Administrative Region of the People’s Republic of China.